You don't need to know how to code a page, set up automation, or manage a lead database. You can rest easy and stick to what you do best. Everything is handled for you, from set up to maintenance, ensuring you don't need to do anything but service your returning customers.
By all means you could do it only once, but why would you want to? You'll be so jazzed by the measurable results and business intelligence you get, you'll want to make sure that all of your customers (
even ESPECIALLY the new ones) get placed on this powerful campaign that rescues past customers from the hungry jaws of your competitors.